Chris Dorr RSS

Ideas on Digital Media Strategy and Execution, as well as a few other things worth sharing.

Archive

Mar
28th
Fri
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The Audience Fund for Indie Film

The Audience Fund for Indie Film

“If you’re gonna make it, LEARN HOW TO SELL IT!”

Bob Lefsetz

Platforms, like Kickstarter, IndieGoGo, VHX, Vimeo, Tugg and YouTube are designed for indies who are prepared to reach their audience through “direct distribution”.

It is not the responsibility of the platform to get your audience—it is yours.  Each platform gives you tools that help you achieve success but in order to succeed you…

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Mar
13th
Thu
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The Indie Film World Needs 100 Amanda Palmers

The Indie Film World Needs 100 Amanda Palmers

The challenge presented to each indie filmmaker is the same.

How do I get my work discovered?

Typically, an indie film travels to success with the aid of a small group of usual suspects.  The 2012 version of that trip is laid out in Anne Thompson’s, $11 Billion Year: From Sundance to the Oscars, an Inside Look at the Changing Hollywood System.

Thompson covers the circus that is the film festival…

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Mar
6th
Thu
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Two Distribution Scenarios of Successful Indie Films

Two Distribution Scenarios of Successful Indie Films

Here are two scenarios.

Scenario A

Your film gets into Sundance. Audiences love it and distributors swarm all over you.  The film gets nominated for multiple Academy Awards and it grosses over $20 million dollars. You never get a dime.

Scenario B

Your film gets into Sundance. Audiences love it but no distributor offers you a deal.   You build your own audience one person at a time using all the…

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Feb
28th
Fri
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The Denial at the Heart of Indie Film

The Denial at the Heart of Indie Film

It is almost a cliché it is so true.

The Internet changes every part of the media world.

There are no exceptions.

I have come to the conclusion that there are two groups of people within the media world.

There are those who deny the change and those who acknowledge it.  (Sort of like the climate.)

Yes, it is that simple and that stark.

In the indie film world, the deniers are winning.

I just…

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Feb
18th
Tue
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When TV Viewers Get Control

When TV Viewers Get Control

Netflix released the second season of the House of Cards Friday February 14, 2014.  All thirteen episodes were immediately available.

My wife and I viewed 5 of them in one afternoon.  We plan to complete the season within the next week (or not). 

Like…

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Feb
4th
Tue
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"We Own Our Own Copyrights"

The simplest distinction often tells us all we need to know. 

In the music and film worlds there are artists who own the copyrights to their work and those who do not. 

The music industry just honored Paul McGuiness, the long time manager of U2.  The…

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Jan
29th
Wed
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Have a Great Song, a Great Film? Give it Away for Free

In the old days (say five years ago), if you had a great song or a great film you needed to promote and sell it to an audience through a skilled distributor.  

This is no longer the only route.  Success has now added a new business plan.

When Lorde and…

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Jan
24th
Fri
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The More Films, The Better

Just before the Sundance Film Festival opened last week, Manohla Dargis started a conversation about independent film with her piece As Indies Explode, an Appeal for Sanity.

Dargis bemoans the fact that the NY Times reviewed 900 films during 2013.  For…

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Jan
22nd
Wed
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The Movie Theater in Our Heads

We are in the middle of the competitive season, as the build up to the Super Bowl and the Academy Awards plays across our many screens.   We are constantly reminded about the winners and losers amongst the football and movie elite. In a not so subtle way…

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